Kid Brands
| Public : KID | |
| Founded | Oakland, New Jersey (1963) |
| Founder | Russell Berrie |
| Headquarters | East Rutherford, New Jersey |
|
Key people
|
Guy Paglinco, CFO David Sabin, Division President Richard Schaub Jr., Division President |
| Products | Infant and Juvenile Consumer Products |
|
Number of employees
|
304 |
| Website | www |
Kid Brands, Inc. (: KID) and its subsidiaries design, develop and distribute infant and juvenile branded products. These products are distributed through mass market, baby super stores, specialty, food, drug, independent, and e-commerce retailers worldwide.
The company’s operating business is composed of four wholly owned subsidiaries: Kids Line, LLC; LaJobi, Inc.; Sassy, Inc.; and CoCaLo, Inc. These subsidiaries design and market branded infant and juvenile products in a number of complementary categories, including infant bedding and related nursery accessories and décor, food preparation and nursery appliances, and diaper bags (Kids Line and CoCaLo); nursery furniture and related products (LaJobi); and developmental toys and feeding, bath and baby care items with features that address the various stages of an infant’s early years (Sassy). In addition to the company’s branded products, the company also markets certain categories or products under various licenses, including Carter’s, Disney, Graco, and Serta.
Kid Brands was founded in 1963 and is based in East Rutherford, New Jersey. The company has operations in southern California, New Jersey, Michigan, and in some foreign countries.
The company, formerly known as Russ Berrie and Company, was named after its founder, the late Mr. Russell Berrie (1933-2002, aged 69), originated as a maker of stuffed animals, other toys and gifts.
As it transitioned into a pure play infant and juvenile company, it acquired the following companies:
In December 2008, the company divested its gift business operations to The Russ Companies, Inc. (TRC), previously The Encore Group. The Company retained the Russ and Applause brands, and licensed them to TRC. By April 2011, The Russ Companies filed for Chapter 7 Liquidation Bankruptcy and no longer exists as an entity.
To support the company’s focus on growing a leadership position in the infant and juvenile industry, on September 23, 2009, Russ Berrie received shareholder approval to change its corporate name to Kid Brands, Inc. Along with the new name, the company’s common stock began trading under the symbol : KID.
The Shining Stars program was introduced in partnership with the International Star Registry. Russ Berrie's Shining Star Friends product line was introduced to market the program.
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Wikipedia