Kid Acero

Kid Acero(which translates as Kid Steel) was the name CIPSA – a regional Mattel subsidiary – used to distribute and sell the popular Big Jim line of action figure toys for the Latin American markets. While most of the toys were exactly the same as the American versions, few of them were retooled or repainted, and sold using different names. These variations are hard to find, even in the local market, and most of the series was focused in two completely different characters: Kid Acero and James Bond. The Kid Acero toy line had its own comic which was published for about five years.

Kid Acero is a 19-year-old fictional sports star, who travels around the world to participate in international sports competitions. He also is a special covert operations agent (and later a superhero), who works for a secret counter intelligence agency which depends of the UN during the Cold War years. Kid Acero is recruited to fight an enemy organization named COBRA whose leader is Doctor Drago, a mad scientist who attempts to conquer the world. Acero has the assistance of two public superheroes code named Invisible and Bionic, and together, they are known as the LOBO Squadron.

The main headquarters of LOBO are deep inside a cavern in the Sonoran Desert. The team has several different vehicles as transportation and back up. They often uses a minijet, a turbojet backpack with retractable wings and a large behemoth vehicle used as a mobile headquarters. Kid Acero also has a trained eagle who helps him in his adventures in the wilderness. The COBRA Organization has his main headquarters in a volcano island located somewhere in the Gulf of Mexico, but also has several minor safety homes around the world.

A similar plot was later used by Mattel in 1999 when they launched a new action figure named Max Steel.

Heroes

Villains

Due to the popularity of several local boxing figures in Latin America's sport circuit, and the increasing reject of products considered representatives of the United States' interventionism in the region, Mattel left the marketing decisions to a Mexican licensing company named CIPSA which produced all kind of plastic products, including a large line of plastic containers similar as Tupperware's. This same company also has the local licenses for Hot Wheels and Disney. In 1974 CIPSA decided to change Big Jim's name for Kid Acero (which translates as Kid Steel), and under this name distributed and sell most of the Big Jim toy line.

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