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Kibyōshi


Kibyōshi (黄表紙?) is a genre of Japanese picture book kusazōshi (草双紙) produced during the middle of the Edo period, from 1775 to the early 19th century. Physically identifiable by their yellow-backed covers, kibyōshi were typically printed in 10 page volumes, many spanning two to three volumes in length, with the average number of total pages being 30. Considered to be the first purely adult comicbook in Japanese literature, a large picture spans each page, with descriptive prose and dialogue filling the blank spaces in the image.

Due to the numerous characters and letters in the Japanese language, moveable type took longer to catch on in Japan; it was easier to carve the text directly onto the same wood block as the illustration. This allowed for a close and harmonious interaction between image and text, with either a balance of both elements, or text dominating the image. Kibyōshi used kana-based vernacular language. Known for its satirical view of and commentary on flaws in contemporary society, these books focused primarily on urban culture, with most early works writing about the pleasure quarters. Typically, kibyōshi were printed with 10 pages in a volume, with the average number of total pages being 30, thus spanning several volumes.

While the kibyōshi may have only been popular for a short period of time, thousands of pieces were published. At its peak in 1784, a record of 92 titles were published. Only a fraction of this genre has been studied, leaving much to still be written.

Uda Toshihiko divides the history of kibyōshi into five periods: the incipient pieces (1775–1779), early works (1780–1783), gossip pieces (1784–1787), protest pieces (1788–1790), and post-Kansei Reform works.

The first major kibyōshi to be published was Kinkin sensei eiga no yume, often translated as Master Flashgold's Splendiferous Dream, by Koikawa Harumachi in 1775. It combined the wit and subject matter of fashionbooks with the graphic nature of the otogizōshi to retell the classic noh drama Kantan in contemporary Edo. Harumachi started with a prologue, which was common in fashionbooks but virtually nonexistent in otogizoshi. The piece featured realistic dialogue, trendy language, contemporary slang, and modern fashion trends. Through Master Flashgold, Harumachi created not only a new genre but a new market entirely; 50 to 60 kibyōshi titles are estimated to have been published in the next 2 to 3 years alone. Initially, print runs were limited, but the high demands lead to the number of copies per run, as well as the number of titles per year, to increase.Another noteworthy piece released by Harumachi during this early phase of kibyōshi was Travelogue of Snooby Atlier (Kōmansai angya nikki), which he released the following year in 1776.


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