Kevin Lyman

Kevin Lyman is the founder and operator of 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the Vans Warped Tour, which attracts about 750,000 people annually and is the longest-running North American festival concert tour.

Kevin Lyman is a graduate of California State Polytecnic University, Pomona, with a degree in Recreation Administration.

Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV’s series Warped Roadies (from 2012-2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press’s annual AP Music Award Show (2014).

Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California. In addition, the company has an office in Nashville, Tennessee, which handles sponsorship, marketing, and operations for events.

4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.

In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.

Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly’s.

Long-term partners and sponsors include Ernie Ball (since 1996), Alternative Press (since 1999), Truth (since 2000), Trojan (partnership starting in 2000), Fuse (since 2004), and Kia (since 2008).

...
Wikipedia