KVSF-FM
| City | Pecos, New Mexico |
|---|---|
| Broadcast area | Pecos/Glorieta/Santa Fe |
| Branding | The Voice |
| Frequency | 101.5 MHz |
| First air date | August 2004 (as KWRP) |
| Format | News/Talk |
| ERP | 25,000 watts |
| HAAT | -28 meters |
| Class | C3 |
| Facility ID | 83285 |
| Owner | Hutton Broadcasting |
| Sister stations | KVSF, KBAC, KLBU, KQBA, KTRC |
| Webcast | Listen Live |
| Website | santafe.com/the-voice |
KVSF-FM (101.5 FM, "The Voice") is a radio station in Pecos, New Mexico, broadcasting to the Santa Fe, New Mexico, area.
KVSF-FM is owned by Hutton Broadcasting.
On April 13, 2013 KVSF-FM changed their format to news/talk, branded as "The Voice".
The station's weekday line-up features local host Richard Eeds in the mornings from 7-11AM. Local journalist Julia Goldberg hosts the Friday midday show. Sean Hannity airs from 1-4PM with Alan Colmes from 4-7PM.The Melissa Ethridge Show airs from 7PM-10PM and Free Talk Live from 10PM-Midnight. The 10AM-1PM time slots features different programs each day as well as a variety of shows on the weekends. Local shows cover everything from business, real estate, art, dining, health, sex, music, entertainment, local politics and more. Music sometimes airs in between shows. Top of the hour news updates come from NBC News Radio.
This station went on the air in August 2004 as KWRP. The station featured a format consisting of a variety of music and was owned by Yellow Dog Radio. On July 1, 2006 KWRP switched to a modern rock/adult alternative and Americana hybrid music format not typical of other radio stations branding as "Indie 101.5". The playlist was extensive consisting of a larger music library than most other modern rock and adult album alternative radio stations. The format was programmed by its disc jockeys airing less mainstream independent artists. This station was operated by Broadcast Partners LLC under a "Time Brokerage Agreement" or "LMA" with Yellow Dog Radio. KWRP was sold to Hutton Broadcasting and changed to KVSF-FM in late June 2007
KVSF shifted to the "Project 101.5" branding on July 1, 2007. The format consisted of rock and pop music from 1965 to today. Its modern selections included rock that fell under the "AAA" format. This format was a successor to "High Altitude Rock" a AAA format that aired on American General Media owned 94.7 (then KBOM) from September 2006 until June 2007.
Coordinates: 35°34′59″N 105°46′37″W / 35.583°N 105.777°W
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