KUBQ
| City | La Grande, Oregon |
|---|---|
| Branding | The Rock 98.7 |
| Slogan | "Eastern Oregon's Rock Station" |
| Frequency | 98.7 MHz |
| First air date | August 15, 1977 (as KLBM-FM at 98.3) |
| Format | Rock |
| ERP | 2,250 watts |
| HAAT | 592 meters (1,942 ft) |
| Class | C2 |
| Facility ID | 24796 |
| Transmitter coordinates | 45°26′26″N 117°53′31″W / 45.44056°N 117.89194°W |
| Former callsigns | KLBM-FM (1977-1985) KKUC (1985-1990) |
| Former frequencies | 98.3 MHz (1977-1993) |
| Owner | Pacific Empire Radio Corporation |
| Sister stations | KBKR, KKBC-FM, KLBM, KRJT |
| Webcast | Listen Live |
| Website | 987therock.com |
KUBQ (98.7 FM, "The Rock 98.7") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a rock format to eastern Oregon.
All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave.
In November 1984, KLBM, Inc., reached an agreement to sell KLBM-FM to Grande Radio, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.
The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.
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