City | Lafayette, Louisiana |
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Broadcast area | Lafayette, Louisiana |
Branding | 99.9 KTDY |
Slogan | "The Best Variety of the '80s, '90s and Today!" |
Frequency | 99.9 MHz (also on HD Radio) |
First air date | September 15, 1966 |
Format | Adult Contemporary |
ERP | 100,000 watts |
HAAT | 300 meters |
Class | C |
Facility ID | 12674 |
Callsign meaning | Today Radio |
Former callsigns | KPEL-FM (1966-1977) |
Owner |
Townsquare Media (Townsquare Media of Lafayette, LLC) |
Sister stations | KFTE, KHXT, KMDL, KPEL, KPEL-FM, KROF |
Webcast | Listen Live |
Website | 999ktdy.com |
KTDY (99.9 FM) is an adult contemporary music formatted radio station in the Lafayette/Acadiana market in Louisiana, United States. The station's 100,000-watt signal allows it to be picked up clearly 24/7 in Baton Rouge, 55 miles to the east, and Lake Charles, 70 miles to the west.
KTDY signed on on September 15, 1966 as KPEL-FM, and was at first a beautiful music simulcast of sister station 1420/KPEL. In the early 1970s, due to Federal Communications Commission (FCC) regulations discouraging full AM/FM simulcasts, KPEL-FM began programming a Progressive Rock format in the overnight hours, retaining the beautiful music format during the day. Eventually, KPEL-FM changed its calls to KTDY in early 1977, and the progressive format was expanded to broadcast the entire day. In 1979, KTDY began testing a three-hour nightly disco format called "the Electric Disco." The disco experiment only lasted a year before KTDY shifted to become Acadiana's first FM Top 40/CHR station under their moniker as "KTDY FM 100 Today's Radio!". In short of weeks the new KTDY was beating KSMB by four years. The Disco thing lives on Friday mornings in an all-request show called "The KTDY's Polyester Power Hour" (or Po Po Ho, for short). After KSMB switched to their new & improved top 40/CHR format in October 1984, the two stations were engaged in a heated format competition until KTDY shifted from CHR to their now legendary AC as "The All New Magic 100 KTDY" in 1986.
Since shifting to AC, KTDY has tweaked the format back and forth from mainstream AC to oldies-based Soft AC in the early 1990s to Hot AC in 1998, then back to mainstream AC in 2000.