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KSCA

KSCA
KSCA ZonaMX101.9 logo.png
City Glendale, California
Broadcast area Greater Los Angeles
Branding ZonaMx 101.9
Frequency 101.9 MHz (also on HD Radio)
First air date March 22, 1952
Format Regional Mexican
HD2: Spanish Oldies
Audience share 3.2 (Holiday 2016, Nielsen Audio[1])
ERP 4,800 watts
HAAT 863.0 meters (2,831.4 ft)
Class B
Facility ID 24548
Callsign meaning Southern CAlifornia
Affiliations Los Angeles Kings (NHL)
Owner Univision Radio
(Univision Radio License Corporation)
Sister stations KLVE, KRCD/KRCV, KTNQ
Webcast Listen Live
Website KSCA Online

KSCA is a commercial radio station in Los Angeles, California, broadcasting to the Los Angeles, California, area on 101.9 FM. The station has studios located on Center Drive (near I-405) in West Los Angeles. As of 2007 KSCA is the most listened to radio station in the Los Angeles Metro Area.

KSCA airs a Regional Mexican music format branded as "LA 101.9", and broadcasts in the HD Radio format.

The station first went on the air March 22, 1952 as KUTE, making it one of Los Angeles' first FM radio stations, originally programming a "good music" format from studios in downtown Los Angeles and transmitter atop Flint Peak, just west of the Rose Bowl in nearby Pasadena.

In 1972, KUTE was sold to Progress Radio Network (which changed its name to Tracy Broadcasting one year later) and changed hands again in 1979 to Inner City Broadcasting Corporation.

Under Inner City's ownership, KUTE became one of the original stations in the United States to launch a format that would later be called Urban contemporary, playing the latest Funk, R&B and New wave music, featuring local DJs such as "Humble Harve", Brian Roberts and "Lucky Pierre." KUTE 102 was also the starting point for many successful radio careers, including veteran PD Rick Thomas, who was hired in 1982 to do weekends on air by then PD Lucky Pierre. During this time, mornings were hosted by Brian Roberts, afternoon drive by Charlie Fox and evenings with Joe Greene. Weekends also featured Ed Mann, Buster Jones, Scott Lockwood and Strawberry Jan Marie. At 2:00 a.m. on Sunday mornings, KUTE 102 would host an hour of disco/dance mixes, usually pre-mixed vinyl albums specially created for DJs. KUTE 102 was one of the first radio stations to air a "mega-mix" when the "Michael Jackson Mega-Mix" debuted in the summer of 1983, hot on the heels of the enormous success of Jackson's Thriller album earlier in the year. DJ Mario Flores later hosted a disco dance DJ 12" specialty show Sunday mornings from 2:00 am to 3:00 am featuring 15-minute disco mixes, mixed by well known DJ's around the U.S. The mixes changed in 1983 when electro funk began to dominate the station.


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