KRVE
| City | Brusly, Louisiana |
|---|---|
| Broadcast area | Baton Rouge, Louisiana |
| Branding | 96.1 The River |
| Slogan | Baton Rouge's Official At Work Station Your Christmas Music Station (Nov.-Dec.) |
| Frequency | 96.1 MHz (also on HD Radio) 96.1 HD-2: 80s Hits "iHeart 80s" 96.1 HD3: Christian CHR "Air1" |
| First air date | August 18, 1989 (as KIEZ at 96.3) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) |
| ERP | 50,000 watts |
| HAAT | 137 meters |
| Class | C2 |
| Facility ID | 40866 |
| Transmitter coordinates | 30°29′37.00″N 91°0′19.00″W / 30.4936111°N 91.0052778°W |
| Callsign meaning | K RiVEr (a reference to the nearby Mississippi River) |
| Former callsigns | KIEZ (1989-1991) |
| Former frequencies | 96.3 MHz (1989-1991) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Webcast | Listen Live |
| Website | 961theriver.iheart.com |
KRVE is an adult contemporary outlet serving the Baton Rouge area. The iHeartMedia, Inc. station broadcasts at 96.1 MHz with an ERP of 50 kW and is licensed to Brusly, Louisiana. Its studios are located east of downtown Baton Rouge near the I-10/I-12 interchange and its transmitter is in Greenwell Springs, Louisiana.
KRVE is the home station for the syndicated morning drive show "Murphy, Sam and Jodi".
The station was originally at 96.3 and changed its frequency and format in 1991. The call letters were previously owned by a Portuguese language FM radio station (now country music station KRTY) in San Jose, California. The station was assigned the call letters KIEZ on 1989-08-18. On 1991-07-15, the station changed its call sign to the current KRVE.
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