KQFX (FM)
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| City | Borger, Texas |
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| Broadcast area | Amarillo area |
| Branding | Wild 104.3 |
| Slogan | Amarillo's Party Station |
| Frequency | 104.3 MHz |
| First air date | March 1975 |
| Format | Rhythmic Hot AC |
| ERP | 100,000 watts |
| HAAT | 175 meters |
| Class | C1 |
| Facility ID | 61033 |
| Transmitter coordinates | 35°25′34.00″N 101°36′47.00″W / 35.4261111°N 101.6130556°W |
| Former callsigns | KDKQ (1979-1984) KDXR (1984-1992) |
| Owner | Tejas Broadcasting Ltd., LLP FCC approval pending for transfer to Viva Media LLC |
| Website | wild1043fm.com |
KQFX (104.3 FM) is a radio station licensed to Borger, Texas, United States. The station serves the Amarillo, Texas, area. The station is currently owned by Tejas Broadcasting Ltd., LLP. With final approval for sale pending to Viva Media LLC
The station was assigned the call letters KDKQ on 1979-01-02. On 1984-12-01, the station changed its call sign to KDXR then on 1992-04-13 to the current KQFX.
At 10 p.m. on April 15, 2017 the station dropped Regional Mexican and began stunting for a new format utilizing a bizarre mix of music.
On May 1, 2017 at 12 Noon (CDT), KQFX flipped to Rhythmic Hot AC as "Wild 104.3," utilizing a mix of current Rhythmic hits and recurrents from the 1990s and 2000s.
CURRENT LINE UP:
The Hacker Morning Show with Tommy the Hacker, Angel Dee and Josh
Brian Cruz
...
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