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KPRF

KPRF
City Amarillo, Texas
Broadcast area Amarillo, Texas
Branding Lonestar 98.7
Slogan Amarillo's Classic Rock
Frequency 98.7 MHz
First air date 1985 (as KMML)
Format Classic rock
ERP 100,000 watts
HAAT 143 meters
Class C1
Facility ID 9307
Callsign meaning K PoweR FM (former branding)
Former callsigns KYTX-FM (1979-1983, CP)
KMML (1983-1993)
KQAC (1993-1997)
KNSY (1997-1999)
Owner Townsquare Media
(Townsquare Media Amarillo License, LLC)
Sister stations KATP, KIXZ, KMXJ-FM, KXSS-FM
Webcast Listen Live
Website lonestar987.com

KPRF (98.7 FM, "Lonestar 98.7") is a commercial classic rock radio station located in Amarillo, Texas. Its studios are located on Southwest 34th Avenue in Southwest Amarillo, and its transmitter tower is based west of the city in unincorporated Potter County, a mile west of Cadillac Ranch.

This station used to be longtime Top 40/CHR station under the moniker as "Power 98 FM". KPRF's format change took effect March 2007.

On June 28, 2017 KPRF dropped the "Jack FM" format and began stunting. On June 29, 2017 KPRF ended stunting and launched a classic rock format, branded as "Lonestar 98.7".

340x75 generic KPRF-FM.jpg

Coordinates: 35°11′02″N 101°58′12″W / 35.184°N 101.970°W / 35.184; -101.970


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