City | Chico, California |
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Broadcast area | Chico, California |
Branding | Mix 95.1 |
Slogan | Today's Lite Rock |
Frequency | 95.1 MHz |
First air date | 1972 (as KPAY-FM) |
Format | Hot adult contemporary |
ERP | 8,700 watts |
HAAT | 357 meters |
Class | B |
Facility ID | 40843 |
Former callsigns | KPAY-FM (1980-1994) |
Owner | Deer Creek Broadcasting, LLC |
Webcast | Listen Live |
Website | kmxi.com |
KMXI is a commercial radio station located in Chico, California, broadcasting on 95.1 FM. KMXI airs an Hot adult contemporary music format branded as "Mix 95.1".
The station began in 1972 as KPAY-FM with a beautiful music format until 1987 when they shifted to an AC format. In April 1994 they changed their call letters to KMXI, now known as "Mix 95.1".
Coordinates: 39°56′46″N 121°43′19″W / 39.946°N 121.722°W