KMRI
| City | West Valley City, Utah |
|---|---|
| Broadcast area | Salt Lake City |
| Branding | La Raza |
| Frequency | 1550 kHz |
| First air date | 1956 (as KWIC) |
| Format | Regional Mexican |
| Power | 10,000 watts day 340 watts night |
| Class | B |
| Facility ID | 25405 |
| Transmitter coordinates | 40°43′16.00″N 112°2′29.00″W / 40.7211111°N 112.0413889°W |
| Former callsigns | KWIC (1956-1968) KRGO (1968-1988) KZQQ (1988-1992) KRGQ (1992-1997) KRGO (1997-1998) |
| Owner | AASAA Media, LLC |
| Sister stations | KEGH 107.1 FM, KXOL 1660 AM |
| Webcast | Listen Live |
| Website | www.larazamedia.com |
KMRI (1550 AM) is a radio station broadcasting a Regional Mexican format. Licensed to West Valley City, Utah, United States, the station serves the Salt Lake City area. The station is currently owned by AASAA Media, LLC, who obtained it from Alpha and Omega Communications, LLC. Both organizations have common principals.
The station was originally built on 1570 kHz with a power of 500 Watts and the transmitter located in the 'Sugarhouse' area of Salt Lake City in 1956. It operated during Daytime Hours only. In 1965, the station's frequency was changed to 1550 kHz, and its power was increased to 10,000 watts. The transmitting tower was moved to 5265 West 2100 South in what is now West Valley City, Utah.
On March 4, 1968, the station's callsign was changed from KWIC to KRGO. As KRGO, the station aired a country music format. In 1977, nighttime operation at 500 watts was added. In the mid 1980s, the station's country music programming was simulcast on KRGO-FM 107.9.
On January 1, 1988, the station's callsign was changed to KZQQ, and the station aired the Z Rock heavy metal format. By 1990, the station's format had changed to Spanish language music, and was branded "La Fabulosa". The station later adopted a religious/gospel format during the day, while Spanish language programming remained on the station at night.
On July 31, 1992, the station's callsign was changed to KRGQ, and the station began airing a country music format during the day, while Spanish language programming remained on the station at night. On September 14, 1992, the station's country music programming began to be simulcast on 107.9 KZQQ-FM and 103.1 FM, and was branded "KRGO". In December 1993, the station's country music programming began to be simulcast on KQOL 106.5, as well.
By 1995, the station had been taken off the air. In 1997, the station was rebuilt at its current transmitter location of 6211 West 2100 South in West Valley City. On March 10, 1997, the station's callsign was changed back to KRGO. The station returned to the air, airing a Country Western format.
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