City | Rohnert Park, California |
---|---|
Broadcast area | Santa Rosa, California |
Branding | Mix 104.9 |
Slogan | The Best Variety of 2K & Today The Christmas Station (Nov.-Dec.) |
Frequency | 104.9 MHz |
First air date | 1986 (as KRPQ) |
Format |
Hot Adult Contemporary Christmas music (Nov.-Dec.) |
ERP | 6,600 watts |
HAAT | 167 meters |
Class | B1 |
Facility ID | 55967 |
Former callsigns | KRPQ (1985-2006) |
Owner | Lawrence Amaturo (Amaturo Sonoma Media Group, LLC) |
Webcast | Listen Live |
Website | mix1049.com |
KMHX is a commercial radio station in Rohnert Park, California, broadcasting to the Santa Rosa, California area on 104.9 FM.
KMHX airs a Hot adult contemporary music format branded as Mix 104.9. This station as well as the other Maverick Media Of Santa Rosa stations has been purchased by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC.
KMHX started on 104.1 FM, Maverick Media purchased country station KRPQ ("Q105") (104.9 FM) and the intellectual property of KMHX from Results Radio in March 2006. Maverick Media moved the HOT AC format of KMHX on to the stronger 104.9 FM frequency as they already owned a country station, Froggy 92.9. By 2011, the station moved to adult contemporary from adult top 40 according to the Mediabase reports. In August 2012, KMHX returned to Hot Adult Contemporary.
After the 2016 holiday period, KMHX will no longer broadcast the syndicated Bob and Sheri show in the morning 5am to 9am. Sonoma County market vet Danny Wright is on, and will continue 2pm to 7pm.
Coordinates: 38°23′31″N 122°40′44″W / 38.392°N 122.679°W