KLAD-AM
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| City | Klamath Falls, Oregon |
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| Branding | ESPN 93.3 & 960 |
| Slogan | The Basin's Sports Station |
| Frequency | 960 kHz |
| Translator(s) | 93.3 K227CU (Klamath Falls) |
| First air date | September 1955 |
| Format | Sports Talk |
| Power | 5,000 watts (day) 5,000 watts (night) |
| Class | B |
| Facility ID | 3408 |
| Transmitter coordinates | 42°09′45″N 121°39′01″W / 42.16250°N 121.65028°W |
| Former callsigns | KLAD (1955-1987) KLKL (1987-1988) KLAD (1988-2000) KKJX (2000-2007) |
| Former frequencies | 900 kHz (1955-1959) |
| Affiliations | ESPN Radio |
| Owner | Basin Mediactive, LLC |
| Sister stations | KAGO, KFXX-FM, KHIC, KLAD-FM |
| Webcast | Listen Live |
| Website | mybasin.com |
KLAD (960 AM, "ESPN 93.3 & 960") is a radio station licensed to serve Klamath Falls, Oregon, United States. The station, which began broadcasting in 1955, is currently owned by Basin Mediactive, LLC.
KLAD broadcasts a sports talk format including local and nationally syndicated programs, some sourced from ESPN Radio. The station broadcasts network sports updates every hour, with local sports updates every hour from 6:00 AM to 7:00 PM weekdays.
This station launched in September 1955, broadcasting on a frequency of 900 kHz with 1,000 watts of power, daytime-only, as KLAD. Original licensee K-Lad Broadcasters was co-owned by C.E. Wilson, Phil Jackson, and Bill Hansen.
The station was sold to the similarly named KLAD Broadcasters in a transaction that was consummated on April 7, 1958. In 1959, the station moved to the current 960 kHz frequency and upgraded to 5,000 watts of power although it was still restricted to daytime-only operation. KLAD was acquired by Ogden Knapp, who also began serving as president and general manager of the station, on April 3, 1961.
Control of KLAD was passed to 960 Radio, Inc., owned by Cyrus L. Smith and his family, on August 1, 1969. In late 1971, the FCC granted the station a construction permit to add nighttime service at 5,000 watts of power, albeit using a directional antenna array to prevent interference with other stations. KLAD broadcast a country & western music format throughout the 1970s.
In February 1986, 960 Radio, Inc., reached an agreement to sell this station to Lost River Broadcasting, Inc. The deal was approved by the FCC on March 25, 1986, but the transaction was never consummated and control of KLAD remained with 960 Radio, Inc. On January 1, 1987, the station dropped its original KLAD call sign for KLKL.
Just over a year later, on March 3, 1988, the station returned to its original KLAD call sign. A few weeks later in March 1988, 960 Radio, Inc., reached a new agreement to sell this station, this time, to Todd Communications, Inc. The deal was approved by the FCC on May 11, 1988, and the transaction was consummated on May 13, 1988.
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