KKXX-FM
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| City | Shafter, California |
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| Broadcast area | Bakersfield, California |
| Branding | Hits 93.1 |
| Slogan | "Bakersfield's #1 Hit Music Station" |
| Frequency | 93.1 FM MHz |
| First air date | 1977 |
| Format | Top 40 (CHR) |
| ERP | 4,000 watts |
| HAAT | 123 meters (404 feet) |
| Class | A |
| Facility ID | 35953 |
| Transmitter coordinates | 35°28′21″N 119°01′40″W / 35.47250°N 119.02778°W |
| Former callsigns | KXHA (10/17/90-4/8/95) KLYD (4/8/95-7/8/97) KSAN (7/8/97-12/11/97) KCOO (12/11/97-3/20/02) KRFR (3/20/02-9/20/04) |
| Owner | American General Media |
| Sister stations | KEBT, KERI, KERN, KGEO, KGFM, KISV |
| Webcast | Listen Live |
| Website | www.hits931fm.com |
KKXX-FM (93.1 FM, "Hits 93.1") is a radio station broadcasting a Top 40 (CHR) musical format. KKXX-FM is licensed to Shafter, California, and serves the Bakersfield, California area. The station is owned by American General Media. From the late 1970s through the early 2000s, under several owners, KKXX was one of the most popular radio stations in Bakersfield and Kern County for youth oriented music.
KKXX-FM went on the air in 1977, at 107.9 FM and was owned by Buck Owens Productions. Its transmitter is located on top of Mount Adelaide, northeast of Bakersfield. At the time Owens owned both KKXX and KUZZ located at 550 on the AM dial. Under Owens, KKXX was programmed as an Adult Contemporary/Top 40 station well into the 1980s. During that time it sat at the top of the ratings in Bakersfield. In 1988, Owens dumped the KKXX call letters and format and moved his country station KUZZ to 107.9. KUZZ was now on both AM and FM. He did this because its AM was losing listeners to the new American Country KAMM at 105.3. In May 1988 KAMM picked up the old KKXX calls and dumped country and brought back the KKXX Top 40 sound Kern County. Before KAMM there was KZAY at 105.3 in the early 1980s.
A few years earlier, in 1982, KQXR ("Q94 FM"), which was located at 94.1 FM, went on the air. It offered the same Hot/AC format that KKXX had under Buck Owens' ownership. In the summer of 1988, Mondosphere re-tooled the station, calling it "The New Power 105 KKXX FM". It began to reflect its growing Latino listenership, by rotating more dance, R&B, and freestyle songs into its playlist, making it one of the earliest examples of the Rhythmic CHR format. While KKXX still played the Top 40 hits each week, the playlist tended to shy away from artists like Rod Stewart and Elton John, and included acts like Salt-N-Pepa, Stevie B. and Lisa Lisa & Cult Jam. KKXX was also a long-time affiliate of the "Rick Dees Weekly Top 40". The nationally syndicated countdown show ran on Power 105, and then later on X 96.5 from 1988 until 2001. KKXX also carried "Casey's Top 40" hosted by veteran personality Casey Kasem from 1989 until 1998.
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