KGMZ
 |
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| City | San Francisco |
|---|---|
| Broadcast area | San Francisco/Oakland/San Jose, California |
| Branding | 95.7 FM The Game |
| Slogan | The Bay Area's New Sound For Sports |
| Frequency | 95.7 MHz (also on HD Radio) |
| First air date | June 1, 1960 (as KQBY-FM) |
| Format |
Sports Talk HD2: Country "Wolf Country" |
| ERP | 6,900 watts |
| HAAT | 393 meters (1,289 ft) |
| Class | B |
| Facility ID | 25446 |
| Transmitter coordinates | 37°41′23″N 122°26′12″W / 37.68972°N 122.43667°W |
| Callsign meaning | K GaMeZ |
| Former callsigns | KQBY-FM (1960-1962) KKHI-FM (1962–1994) KPIX-FM (1994–1997) KOYT (1997) KZQZ (1997–2002) KKDV (2002–2003) KZBR (2003–2006) KMAX-FM (2006–2007) KBWF (2007–2011) |
| Affiliations | |
| Owner |
Entercom Communications (Entercom License, LLC) |
| Sister stations | KOIT, KUFX, KRBQ, KBLX-FM |
| Webcast | KGMZ Webstream |
| Website | 957thegame.com |
KGMZ (95.7 FM, "95.7 The Game") is a United States radio station located in San Francisco, broadcasting to the San Francisco Bay Area. KGMZ airs a sports format.
The station is owned and operated by Entercom Communications, and broadcasts from studios at 3rd and Howard in San Francisco, with a transmitter on San Bruno Mountain. KGMZ serves as the flagship station for the Oakland Raiders, the Oakland Athletics and the Golden State Warriors.
KGMZ broadcasts in HD.
The 95.7 FM frequency debuted June 1, 1960 as KQBY-FM, companion to co-owned KQBY 1550, with 10,500 watts from Mount Beacon above Sausalito, California. It was the last commercial FM application available in the San Francisco market. KQBY had been the original Top 40 music station in the Bay Area, garnering a huge market share for owner Dave Siegel. After competition eroded listeners, the station was sold to former child actor Sherwood R. Gordon, who changed the format to "beautiful music".
When Gordon ran out of money, both stations were sold to Frank Atlass, who financed the purchase from an inheritance. He changed the callsigns to KKHI and KKHI-FM and tried a middle of the road music format. When he ran low on money, the staff was cut to a bare minimum and the format was changed, this time to classical music. Debt problems forced Atlass to sell the stations in 1962.
New owner Buckley Broadcasting retained much of the staff and improved "The Classic Stations" format, attracting prestige-seeking advertisers. In 1968, because the FCC required co-owned/co-located AM and FM stations to have different programming for most of the day, automation equipment was installed for KKHI-FM, resulting in two stations operated by the same staff.
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