KFBT
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| City | Hanford, California |
|---|---|
| Broadcast area | Fresno, California |
| Branding | 103.7 The Beat |
| Slogan | "The Valley's Greatest Throwbacks" |
| Frequency | 103.7 MHz (also on HD Radio) |
| First air date | 1976 |
| Format | Rhythmic AC |
| ERP | 50,000 watts |
| HAAT | 152 meters |
| Class | B |
| Facility ID | 48776 |
| Transmitter coordinates | 36°33′12″N 119°45′10″W / 36.55333°N 119.75278°WCoordinates: 36°33′12″N 119°45′10″W / 36.55333°N 119.75278°W |
| Callsign meaning | Kickin' to the Fresno's BeaT! |
| Former callsigns | KMGX (1982-1989) KRZR (1989-2010) |
| Owner |
iHeartMedia, Inc. (Capstar TX LLC) |
| Sister stations |
KALZ, KBOS, KCBL, KRZR, KFSO, KHGE, KRDU, KSOF |
| Webcast | Listen Live |
| Website | thebeatfresno.com |
KFBT (103.7 FM) is a radio station broadcasting a Rhythmic adult contemporary format. Licensed to Hanford, California, United States, the station serves the Visalia-Tulare-Hanford, Fresno area. The station is currently owned by iHeartMedia, Inc.. The station is also broadcast on HD radio. Its studios are located on Shaw Avenue in North Fresno, and the transmitter tower is south of Fresno near Caruthers.
The station currently known as KFBT broadcast at 103.7 FM. Originally known as KIOY "K-104," the station broadcast a Disco-leaning CHR format in the late 1970s from its studios in a vineyard between Fresno and, Hanford. In the early 1980s, the call letters were changed to KMGX, and the nickname "Magic 104" was adopted.
For much of the 1980s, the top-40 format of Magic 104 was more urban leaning than the format at rival KBOS, known at the time by the on-air moniker of "K-Boss 95". Playlists from 1985 show Sheena Easton, Prince, and Teena Marie getting heavy airplay at Magic 104, while KBOS was big on Billy Squier, Bruce Springsteen and David Lee Roth.
In the late 1980s KMGX's nickname was changed to "X-104". X-104 was one of the first radio stations in the US to blend CHR "Top 40" music with Urban Dance music. The stations appeal grew to dominant audience shares within Fresno's Latino community throughout the 1980s. At its peak in popularity, the station hosted the largest single Latino audience share of any general market radio station in the country (70 percent). The secret to the stations success, was its high appeal to second and third generation Latino/Mexican Americans who were attracted to its popular Morning Host: Richard Cano. and known by most of its younger listeners was Evenings Host: Kid Landon
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