KBBX-FM
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| City | Nebraska City, Nebraska |
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| Broadcast area | Omaha/Lincoln |
| Slogan | Radio Lobo 97.7 FM |
| Frequency | 97.7 MHz |
| Format | Regional Mexican |
| ERP | 100,000 watts |
| HAAT | 298.0 meters |
| Class | C1 |
| Facility ID | 47957 |
| Transmitter coordinates | 40°53′27.00″N 96°9′11.00″W / 40.8908333°N 96.1530556°W |
| Owner | Flood Communications of Omaha, LLC |
| Webcast | Listen Live |
| Website | http://lobo977.com/ |
KBBX-FM (Lobo 97.7) (97.7 FM) is a radio station broadcasting a Regional Mexican format. Licensed to Nebraska City, Nebraska, United States, the station serves the Omaha and Lincoln metropolitan areas. The station is currently owned by Flood Communications of Omaha, LLC. KBBX's studios are located on John Galt Boulevard in Omaha, while its transmitter is located just north of Weeping Water, Nebraska.
The station signed on in 1980 as KNCY-FM, and aired an easy listening format. In August 1995, the station flipped to smooth jazz as KOSJ. The flip brought the format back to the market for the first time since 1994, when the first home of KESY flipped to mainstream AC. The format, however, still was not met with acceptance in the market. On January 9, 1998, the frequency became home to KESY's soft AC format after their former frequency flipped to modern AC as KSRZ. On May 21, 1999, the station flipped to a rhythmic-leaning Top 40 format, branded as "Channel 97.7", and adopted new call letters KQCH. Despite the station's limited signal, KQCH was a ratings success.
As part of a major format shuffle, on May 3, 2002, at Noon, KQCH's format moved to the more powerful 94.1 FM frequency. After a week of simulcasting, and airing a loop redirecting listeners to the new frequency, on May 10, 97.7 adopted sister KBBX's regional Mexican format as "Radio Lobo." The station would adopt the KBBX call letters on the same day as the switch.
In 2004, KBBX won the prestigious Crystal Award from the National Broadcasters Association for outstanding community service. Radio Lobo was the very first Spanish radio station in American history to win this award. Each spring and fall for the past 11 years, Radio Lobo coordinates and hosts Nebraska’s only Bilingual Latino Career Fair. Businesses and services that need to hire bilingual employees of all levels get to meet hundreds of bilingual Latinos looking progress in their careers.
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Wikipedia