K2 Sports

K2 Inc.

Type	Private company subsidiary of Jarden Corp.
Industry	Sporting goods; Action Sports; Running
Founded	1962
Headquarters	Seattle, Washington;
Key people	Robert F. Marcovitch: President and CEO; Alex Draper: SVP of Marketing;
Products	Snow Skis, Snowboards,, Ski Boots, Athletic shoes, apparel, sports equipment accessories; others
Revenue	US$718.5 million (2003)
Number of employees	Approx 500 globally
Parent	Newell Brands
Website	www.k2sports.com

Adio Footwear

Type	Subsidiary of Jarden Corporation
Founded	1998
Founder	Chris Miller
Headquarters	New York City, New York, USA
Products	skateboard shoes, Clothes, Hats, accessories
Website	www.adiofootwear.com

K2 Corporation was founded in 1962 by brothers Bill and Don Kirschner on Vashon Island, near Seattle, Washington in the United States. K2 is known for pioneering fiberglass ski technology, which made skis significantly lighter and more lively than their wood and metal contemporaries. Famous users of K2 skis include Seth Morrison, pro champion Spider Sabich, World Cup and Olympic champion Phil Mahre, and his twin brother Steve Mahre, World Champion and Olympic silver medalist.

In late 1969, the company's rapid growth required new capital and Bill Kirschner decided a well-financed partner was necessary. The company was acquired by the Cummins Engine Company of Columbus, Indiana. Then in November 1976, the company was acquired by a private group of Northwest investors. The group, called Sitca, purchased K2 and its subsidiary, Jansport.

In 1982, company management purchased all outstanding shares of Sitca Corporation from the group of Northwest investors. Management decided to concentrate all resources on the alpine ski market. It sold its Jansport subsidiary, distribution subsidiaries in Canada, France and Austria, and majority ownership of the Swiss distribution subsidiary

In September 1985, Anthony Industries, Inc. acquired 100 percent of the stock of Sitca Corporation. Anthony, an NYSE listed company, develops and manufactures products for leisure and recreational markets under many brand names.

In 1995, Anthony Industries sold off its Anthony Pools division to its rival, Sylvan Pools, and changed its name to K2, Inc. By 2000, board member Richard Heckmann had assumed control and embarked on a vigorous growth program. In order to remain financially competitive, in 2001 K2 moved its manufacturing from Vashon Island to Guangzhou Province, China, and its offices to Seattle. On June 22, 2006, K2 announced it was moving its business office from Vashon Island to Seattle's Industrial District.