Justuss
| Justuss | ||||
|---|---|---|---|---|
 |
||||
| Studio album by Snow | ||||
| Released | January 14, 1997 | |||
| Recorded | 1996 | |||
| Genre | Reggae fusion, hip-hop | |||
| Length | 50:93 | |||
| Label | East West | |||
| Producer | Dave Kelly, Microwave, Tony Kelly, Marcus Kane, Laurie Bogin, and others. | |||
| Snow chronology | ||||
|
||||
| Professional ratings | |
|---|---|
| Review scores | |
| Source | Rating |
| AllMusic |    |
| Entertainment Weekly | B |
Justuss is Canadian reggae musician Snow's third album. Like his second album Murder Love, Justuss is primarily a reggae album performed in Jamaican Patois and featured fellow reggae stars such as Yami Bolo, Nadine Sutherland, Buju Banton, Beenie Man, and Terror Fabulous. Because of his criminal record, Snow was unable to obtain a visa to promote Justuss in the United States. Despite being banned from Japan as well in 1996, the single “Boom Boom Boogie” reached number 29 in Japan.
For Justuss, Snow worked with producer Marcus Kane in Canada and with Tony Kelly and Laurie Bogin for three-and-a-half-months in Jamaica. Snow told Billboard magazine in 1996, “The second (Murder Love) was pressure. [Producers] Tony Kelly and Laurie brought out more of my creativity and different styles.”
According to Elektra Marketing Director Michelle Murray, Murder Love “did well worldwide. So, we have to reconnect Snow with his fans from the Informer days and reestablish his credibility. We think this album is different because Snow has created a musical journey from his life-long experience. This album has really strong songs and a good thematic balance. Justuss has powerful underlying meanings.” The marketing strategy for Justuss consisted of releasing limited edition LPs to underground markets and worldwide stations. For the United States and Canada, Elektra planned to market "If This World Were Mine" to various clubs, DJs, and “college and mix shows.” Elektra also planned to "iron out" Snow's visa issues but apparently, were unable to do as he did not tour the United States or Japan to promote the album.
“Boom Boom Boogie” achieved Gold status in Japan and "If This World Were Mine" was released as a twelve-inch single in the United States and Canada. However, the music videos for "If This World Were Mine" regularly appeared on The Box and “Boom Boom Boogie” played "five to six spins a day" on MTV Japan.
...
Wikipedia