Juice FM
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| City | Liverpool |
|---|---|
| Broadcast area | Merseyside, West Cheshire, West Lancashire |
| Branding | 107.6 Capital |
| Slogan | Liverpool's No.1 Hit Music Station |
| Frequency |
FM: 107.6 MHz DAB: 11B (Liverpool) RDS: Capital |
| First air date | 27 March 1998 |
| Format | Contemporary hit radio |
| Audience share | 6.6% (September 2014, RAJAR) |
| Owner | Global |
| Website | Capital Liverpool |
Coordinates: 53°24′10″N 2°58′46″W / 53.4029°N 2.9795°W
Capital Liverpool is an Independent Local Radio station serving Liverpool. It is owned and operated by Global Radio and relaunched as part of the Capital FM network early in 2016, replacing 107.6 Juice FM.
The station launched on Friday 27 March 1998 as 107 Crash FM on 27 March 1998 from studios at 27 Fleet Street in Liverpool. It developed from a handful of RSL broadcasts in the city and was driven by Janice Long with backing from Bob Geldof, Primal Scream, Urban Splash and Kiss 102's Mike Gray and Boy George.
In the application for a full-time licence, Crash FM said it would provide an alternative rock and dance station, aimed at 15- to 34-year-olds, with a target audience of over 80,000 tuning in for around eight hours per week in the first year. The original shareholders also included CLT, although they withdrew before launch with the 25% stake taken by Channel Radio.
Crash was brought out by Forever Broadcasting in late 1999 and relaunched as Juice 107.6 on 26 March 2000. By September of the same year, the station's RAJAR had increased significantly, after the station's format had been altered to include more mainstream pop and dance music.
In September 2003, Juice was sold to Absolute Radio (UK) Limited (AR-UK), a consortium made up of UTV Media and Eurocast, for £3.1m. AR-UK were, at the time, making moves in the FM radio licence world, notably in the West Midlands and Glasgow. The new owners aimed to develop more local programming, news and marketing but sold off the station to UTV less than two years later.
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