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José Berardo

Joe Berardo
GCIH, ComIH
Joe berardo.jpg
Born José Manuel Rodrigues Berardo
(1944-07-04) 4 July 1944 (age 73)
Santa Luzia, Madeira, Portugal
Nationality Portuguese
Occupation Businessman, , speculator, and art collector
Net worth €598 million
Spouse(s) Carolina da Conceição Gonçalves (1969–present)
Children Renato Gonçalves Berardo
Cláudia Gonçalves Berardo
Parents
  • Manuel Berardo Gomes (father)
  • Ana Rodrigues (mother)
Relatives Ilse Everlien Berardo (Sister-in-law)
Rubina Berardo (Niece)

José Manuel Rodrigues Berardo, GCIH, ComIH (born 4 July 1944), best known as Joe Berardo, is a Portuguese businessman, , speculator, and art collector. According to Portuguese magazine Exame, he has an estimated net worth of €598 million, making him one of the wealthiest people in Portugal.

Berardo was born at Santa Luzia, Funchal, Madeira, Portugal, in 1944, as the seventh child of a modest family. Berardo left school when he was 13 years old and got a low-ranked job in the winery sector of Madeira wine. At the age of 18, he emigrated to South Africa where he worked in horticulture distribution and eventually set up large commercial ventures, becoming at the end of the 20th century one of the most renowned and wealthiest Portuguese entrepreneurs. In South Africa, he created Egoli Consolidated Mines Ltd, a gold extraction company. Initially, the gold extraction was performed using low-value waste lands that were apparently being ignored. Later, the mining company started to deal with diamond mining as well. Berardo returned to Portugal in 1986.

As a very wealthy and active , Berardo is a central personality on the Portuguese stock exchange, Euronext Lisbon, where he trades large amounts of stock throughout the year, often having immediate capital gain as his only perceived goal. His businesses include hotels, tobacco, animal food, telecommunications, banking, and wines. Berardo's estimated total wealth, including stock in large Portuguese banking and telecommunications companies, is over €1.9 billion.


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