Joi (band)
| Joi | |
|---|---|
| Origin | East End of London, England |
| Genres | |
| Years active | 1983–present |
| Labels |
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| Associated acts | |
| Members | Farook Shamsher |
| Past members | Haroon Shamsher (1983–1999) |
Joi is a British alternative dub/dance music DJ team of Bangladeshi origin, originally composed of brothers Farook and Haroon Shamsher. Haroon died on 8 July 1999, and the remaining brother has continued Joi alone.
Joi were brothers Farook (born 24 October 1968) and Haroon Shamsher (14 November 1965 – 8 July 1999), born in Bradford, West Yorkshire, England and brought up in the East End of London. to a Bangladeshi father and an Indian mother. Their passion for music developed at a young age as their father was a professional flautist who had a shop in Brick Lane selling saris and musical instruments he imported from India. He also had Hindi, Indian classical and traditional Bengali music records, and ran a traditional music shop. Their father would organise sessions and record with Baul artists, and sell the tapes.
Farook and Haroon grew up watching Indian musicians record in a makeshift studio in their father's retail store. They grew up listening to people such as Nusrat Fateh Ali Khan, and were influenced by reggae, hip hop and soul. They fused Indian and Pakistani rhythms with modern dance grooves.
Joi was formed, originally working under the banners 'League Of Joi Bangla Youth Organisation' and 'Joi Bangla', a collective set up in 1983 to promote Bengali culture to children in their local East London area. They started out in the context of community work and events and subsequently became active members of a growing Asian dance scene in England. Out of this a Bengali youth movement came the Joi Bangla sound system formed by Farook and Haroon Shamsher, fusing Asian influences with Western beats and fusing the sounds of traditional Bengali music with hip hop and contemporary dance styles. They spun records in local youth clubs around the Brick Lane area of London.
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