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John Deere

Deere & Company
Public
Traded as DE
S&P 500 Component
Industry Heavy equipment
Founded Grand Detour, Illinois
(1837; 180 years ago (1837))
Founder John Deere
Headquarters Moline, Illinois, United States
Area served
Worldwide
Key people
Sam Allen
(CEO and President)
Products Agriculture, Construction, Forestry, Consumer & Commercial equipment, Diesel engines, Automobiles
Services Financial services
Revenue IncreaseUS$37.795 billion (2013)
IncreaseUS$5.415 billion (2013)
IncreaseUS$3.537 billion (2013)
Total assets DecreaseUS$56.04 billion (2016)
Total equity IncreaseUS$10.267 billion (2013)
Number of employees
67,000 (2013)
Website www.deere.com

Deere & Company (brand name John Deere) is an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment. In 2016, it was listed as 97th in the Fortune 500 America's ranking and was ranked 364th in the Fortune Global 500 ranking in 2016.

John Deere also provides financial services and other related activities.

Deere is listed on the New York Stock Exchange under the symbols DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer, with the words 'JOHN DEERE' under it. The logo of the leaping deer has been used by this company for over 155 years. Over the years, the logo has had minor changes and pieces removed. Some of the older style logos have the deer leaping over a log. The company uses different logo colors for agricultural vs. construction products. The company's agricultural products are identifiable by a distinctive shade of green paint, with the inside border being yellow. While the construction products are identifiable by a shade of black with the deer being yellow, and the inside border also being yellow.

Deere & Company began when John Deere, born in Rutland, Vermont, USA on February 7, 1804, moved to Grand Detour, Illinois in 1836 in order to escape bankruptcy in Vermont. Already an established blacksmith, Deere opened a 1,378 square feet (128 m2) shop in Grand Detour in 1837 which allowed him to serve as a general repairman in the village, as well as a manufacturer of small tools such as pitchforks and shovels. Small tools was just a start, the item that set him apart, was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Prior to Deere's steel plow, most farmers used iron or wooden plows that the rich Midwestern soil stuck to and had to be cleaned frequently. The smooth sided steel plow solved this problem, and greatly aided migration into the American Great Plains in the 19th and early 20th century.


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