John Cardiel
| John Cardiel | |
|---|---|
| Born |
John Joseph Cardiel December 14, 1973 San Jose, California, United States (US) |
| Nationality | American |
| Other names | John Cards, John Cardie |
| Occupation | Professional skateboarder, DJ, custom bicycle builder |
| Website | Break Free Customs |
John Joseph Cardiel (born December 14, 1973) is a professional skateboarder who has been a core member of the AntiHero Skateboards company since it was founded in 1995.
Cardiel was born in San Jose, California, United States (US), and grew up in Half Moon Bay, US and Grass Valley, California, US. When asked by prominent skateboard photographer Tobin Yelland in a 1998 Transworld Skateboarding interview, "When you were younger and skating with all your friends, did you ever think you'd get sponsored?", Cardiel replied:
No, not at all. It wasn't about getting sponsored, it was about skating. If you constantly think about getting sponsored, the only reason you're skating is to get on a team. It just worked out for me. I think the majority of skaters who are sponsored weren't really thinking about it all the time. They just wanted to get away from home and skate.
As of August 2012, Cardiel's sponsors are Vans, AntiHero, Spitfire, Independent Truck Company, Freshjive, and Chrome Industries.
AntiHero is a board company that was founded by professional skateboarder, Julien Stranger, in 1995, following a proposition from Jim Thiebaud (co-founder and owner of Deluxe Distribution), who is reported—by Jake Phelps, editor-in-chief of Thrasher magazine—to have offered Stranger the opportunity during a period of time when both Stranger and Phelps perceived skateboarding as "stale". Stranger has explained the original concept that underpinned AntiHero in the following manner: "Oh, there's was no concept ... well, maybe there was, I don't know. Just kind of balance out the rest, or something, with what was going on with us." Phelps has stated further to Stranger's vague explanation:
I think if you pay attention to life and the way things are, that you, you come out pretty jaded by, you know, life. Or things aren't the way they should be. I think AntiHero is a reflection of that. I think Julian's own twisted take on things has been, like I said, there's no expectation—we just skate, we fuck off, we have a good time. We go to trips sometimes and nothing happened. Or sometime we go on a trip and everything happens at once; you never know. And I think that that translates very much into John's way of life—whether it's hunting, fishing , or whatever, John's [Cardiel] an outdoorsman, and I think that, that hearty spirit of America translated very well with Julian's gritty grime of, like, the city slime, into making a really solid, "This is what it is to us."
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