Deluxe Distribution

Deluxe Distribution is an Emrico-owned subsidiary founded in 1986 with limited partner Brian Ware in San Francisco. Deluxe was originally formed to distribute the Beware Record label, and other various small record labels popular with skateboarders, along with Thunder Trucks and Supercush Bushings. Currently Deluxe distributes six skateboard brands and owns DLXSF, a retail outlet.

Spitfire a wheel company that was founded in 1987 and the company released a video, entitled Spitfire, in 1993. The company also produces skateboard bearings, skateboard tools, griptape, and soft goods (e.g. T-shirts, gloves, caps), stickers, and accessories (e.g. bags, wallets, air freshener).

As of fall/autumn 2012, notable team-riders from the company's large roster include Bryan Herman, Andy Roy, Peter Hewitt, Theotis Beasley, Peter Ramondetta, Erik Ellington, Dennis Busenitz, Andrew Reynolds, Sean Malto, Brian "Slash" Hansen, Trevor Colden, Grant Taylor, Dylan Rieder, Chris Pfanner, Vincent Alvarez, Eric Koston, Chris Cole, Omar Salazar, Mike Mo Capaldi, John Cardiel, Mike Anderson, Shane O'neill, and Guy Mariano.

Significant individual video parts have been released by Spitfire team riders in the 21st century, either as an introduction to the team, or to accompany the release of a new product. Notable video parts include Reynolds' introduction part, Capaldi's introduction part (in the form of a mock "Sponsor-me" video), and Daewon Song's promotional part for the "Enter the Daewon" signature wheel model.

Real Skateboards is a skateboard company that was founded in 1991 by Tommy Guerrero and Jim Thiebaud, ex-Powell Skateboards riders at the time of formation, with support from skateboarding pioneer and entrepreneur, Fausto Vitello. Guererro explained in a twenty-year anniversary interview:

I'm not quite sure how me and Thiebaud met; through mutual friends, I think. We were skating together all the time, when he moved to the city and I was giving him Powell gear, and that's, and then he got on Powell, you know, after that—he just felt it wasn't right, you know? And, he went to skate for Natas. You know, he skated for, for, SMA for a while, and then the opportunity came to do something with Real. He approached me, but also Fausto and those guys approached me to be part of it, and at that point in time, at Powell, I was sort of being put on the back burner—'cause all the young guns coming, and I felt it, I knew, you know. And I figured, shit, I want to stay, stay in this world for as long as I can. You know, who wants to grow up? ... And we were sort of the first to start our thing on our own, in the sense that we were spearheading it and we did whatever we wanted ... Skateboarding is, it's not, it's not about stardom, or any of that stuff; it has nothing to do with it. So we kind of took it back, back into the streets ... Skating has to be raw—you gotta keep it raw and I think Real has done a good job of that.It was all about just friends doing something together that they believed in. when you have that, it's kind of unstoppable.