Johan Lindeberg
| Johan Lindeberg | |
|---|---|
 |
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| Born | Lund, Sweden |
| Nationality | Swedish |
| Occupation | Fashion Designer and Photographer |
| Website | johanlindeberg |
| Labels |
J.Lindeberg (1996– ) Diesel (1990–1996) Paris68 (2007–2009) William Rast (2007–2009) BLK DNM (2010–2015) |
Johan Lindeberg is a Swedish fashion designer born in Lund, Sweden. Being from a small university town Lindeberg witnessed the energy of student protests and rebellion, which he would draw inspiration from for the rest of his career. He is the founder of J.Lindeberg (where he is currently creative director), Paris68, and BLK DNM. He has previously worked with Hans Brindfors Annonsbyra ad agency, Diesel, William Rast, and Absolut. Johan met his wife Marcella Lindeberg while working at Diesel. Together they have a daughter, Blue Lindeberg, who is a model.
Johan Lindeberg attended college in Boston, Massachusetts. He was initially a travelling businessman trading wood chips showcasing his entrepreneurial spirit. However, he felt that business was not the career path for him and pursued fashion design as he was inspired by his sister who was also a designer.
Johan Lindeberg's career started in the late 1980s as managing director of one of the top ad agencies at the time, Hans Brindfors Annonsbyra. Without any retail experience, he sought the proper distribution and increased Diesel's sales in Sweden from 1,000 to 200,000 pairs of jeans. He was then asked by the founder of Diesel, Renzo Rosso, himself to be the International Marketing Director in 1992.
Lindeberg was able to leave an everlasting impact as the $17.5 million campaign he created is still used today by the brand. The "For Successful Living" campaign was based on the fashion industry concept that the right jeans or sports shoes will change a person's life. In fall of 1994 Diesel won the Grand Prix at the Nordic Advertising Festival for a spot showing a monster emerging chasing a screaming girl who leads him into a trap with a big net. The spot ends with a meat grinder and grilled monster burgers. Lindeberg went on to become CEO of Diesel US but resigned from his duties due to fatigue from constantly restraining his own visions
Johan Lindeberg founded the J.Lindeberg brand in 1996. Whilst traveling through Europe on his motorcycle he visualized a fashion brand that reflected his personal and creative values as just as much as his own identity. A brand that Johan himself would love to wear, a brand he couldn’t find anywhere else.
Johan launched his brand during the summer of 1996 in Stockholm and New York simultaneously. The brand was named J.Lindeberg after Johan's own signature style and together with a number of investors the company was born, Johan himself committing all his financial resources in the start up. Two parallel offices where assembled, one in Stockholm's port district and one on 57th street Manhattan in New York City, as the brand would be international from the start. With himself as Creative Director, Johan assembled a small team of designers headed by Roland Hjort who was recruited from the Swedish apparel brand H&M.
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