Joacim Persson
| Joacim Persson | |
|---|---|
| Birth name | Joacim Bo Persson |
| Born |
April 17, 1971 Örebro, Sweden |
| Genres |
|
| Occupation(s) | Songwriter, Producer, Remixer, Entrepreneur. Founder of Auddly (non executive) |
| Years active | 1995–present |
| Associated acts | Max Martin, Björn Ulvaes, Kelly Clarkson, John Legend, Tokio Hotel, Ryan Tedder, David Foster, Ash Pournouri |
| Website | auddly |
Joacim Bo Persson a.k.a. TWIN (born April 17, 1971) is a Swedish songwriter, producer, music publisher, entrepreneur and one of the founders of Auddly, a venture between Niclas Molinder, Max Martin and Björn Ulvaeus (ABBA). Joacim Persson has been writing and producing songs for platinum-selling artists such as Kelly Clarkson, John Legend Kylie Minogue, Lady Gaga, Jonas Brothers, Tokio Hotel, Mary J. Blige, Willow Smith, Iyaz, Miley Cyrus, Selena Gomez, Armin Van Buren, Charice, Ashley Tisdale, Robyn and Jamiroquai.
Persson was born and raised in Örebro, Sweden. He started out as a guitarist in a local rock band called Fallen Angel. The band signed a deal to German record label Massacre records when Persson was 18, releasing their first album titled Faith Fails. At age twenty-two, Persson formed his second band, Waving Corn, the band signed to Roadrunner Records in Holland. After the release of their album Tearsurf the band decided to split up after three years of intense touring over Europe. During the recording of Tearsurf, Persson met engineer Niclas Molinder at the studio Eagle One, and together they formed a new production team called: TWIN.
Twin In the beginning Persson and Molinder focused on club remixes and quickly scored a No. 1 dance hit with "La Fiesta" in Holland. The duo then kept delivering remixes for artists such as Jamiroquai, Jennifer Brown, Robyn, Sophie Ellis Bextor, Kylie Minogue. TWIN later signed a deal with Zomba Jive as DJ/producers. As part of this agreement, they released the successful singles "A New Day" and "Electrified Love."
Songwriting
Perssons songwriting collaborations include names such as David Foster, Ryan Tedder, Kara DioGuardi, etc. Persson has been rewarded with more than 40 Gold and Platinum records
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