Jim M. Fernandez is a Filipino comic book artist best known for his works on Aztec and Aliwan Komiks. He also popularized the fictional character, Zuma in his novels. Apart from being an editor, illustrator, cartoonist, and writer for Philippine comics, Fernandez was also a certified public accountant in the Philippines.
During college, Fernandez was the editor of The Commerce Journal, The English Journal, and The UST Commerce Silver Jubilee Book.
As an illustrator, Fernandez was influenced by the Tarzan character by Edgar Rice Burroughs. In 1953, he was mentored by Tony S. Velasquez, a Filipino illustrator for the Velasquez Advertising Agency.
Fernandez started his formal career as an illustrator by accepting the project to create drawings for the short story Batas ni Sumakwel published by Marte Publications. After this first assignment, Fernandez illustrated for Mabuhay Komiks and Extra Komiks. Afterwards, he illustrated for Gemiliano Pineda's novel Mga Haragan; Mars Ravelo's Mariposa, Dalaginding na si Tessie ("Tessie is Now a Young Woman"), Darna at ang Impakta, Darna at ang Babaing Tuod, Captain Barbel, Haydee, Elepanta, and Flash Bomba; Rico Bello Omagap's Ang Nobya Kong Igorota ("My Igorot Girlfriend"); Tony Tenorio's Sor Matilde; and Tony Velasquez's Lupang Ginto ("Gold Land"), Ulilang Christmas Tree ("Orphaned Christmas Tree"), and Ang Mahal Kong Bungal ("My Incomplete-Toothed Loved One").
In 1963, Fernandez became the co-founder of CRAF Publications, the publisher of Redondo Komix and Alcala Fight Komix. During the same year, Fernandez established the Real Publications, the publisher of Bolniks Komiks and Lindelmel Komiks. In 1965, Fernandez went back to the Roces Publications, the publisher of Pilipino Komiks, Hiwaga Komiks, Espesyal Komiks, and Tagalog Klasiks.