Jenny Nyström

Jenny Eugenia Nyström (June 13 or June 15, 1854 in Kalmar, Sweden – January 17, 1946 in ) was a painter and illustrator who is mainly known as the person who created the Swedish image of the jultomte on numerous Christmas cards and magazine covers, thus linking the Swedish version of Santa Claus to the gnomes of Scandinavian folklore.

Her father was a school teacher and piano teacher, and also the cantor of the Kalmar Castle Church. When Jenny Nyström was eight years old, the family moved to Gothenburg, where her father had found a better paying teaching job.

In 1865 she started in the Gothenburg art school Göteborgs Musei-, Rit- och Målarskola, today known as Konsthögskolan Valand, and in 1873 she was admitted to the Royal Swedish Academy of Arts in , where she studied for eight years. Thanks to a scholarship, this was followed by studies in Paris 1882-1886, at Académie Colarossi and Académie Julian.

While in Paris, she discovered the booming postcard market, and tried to persuade the Swedish publishing house Bonnier to start producing postcards, but they declined. Lille Viggs äventyr på julafton ("Little Vigg's Adventures on Christmas Eve"), written by the author Viktor Rydberg inspired Jenny Nyström. She made drawings accompanying this tale. Viktor Rydberg saw them and suggested the Bonniers publishing company to release the book. After they declined, publisher S. A. Hedlund released it in 1871. The short Christmas tale for all ages was widely printed and has since become a Christmas classic in Sweden. Jenny Nyström eventually became Sweden’s most productive painter and illustrator. For many years, her illustrations were distributed by Strålin & Persson AB in Falun .

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