Jelli
 |
|
| Private | |
| Industry | Programmatic media |
| Founded | 2009 |
| Founders | Mike Dougherty, Jateen Parekh |
| Headquarters | San Mateo, California, United States |
| Products | Cloud-based programatic platform for the buying and selling of advertising |
| Website | www |
Jelli is a company that develops programmmatic sales products for radio stations. It previously operated an interactive radio service with user-controlled content, which operated from 2009 to 2014.
In 2009, Jelli was founded by Michael Dougherty, formerly of Tellme Networks, and Jateen Parekh, formerly of the Amazon Kindle Project.
Based on the concept of crowdsourcing, Jelli offered a modernized version of All Request radio, and was promoted as a "multiplayer video game on a radio station".
Jelli debuted on CBS Radio-owned KITS in San Francisco on June 28, 2009. After starting out with a Sunday night Jelli show on KITS in 2009, Jelli was further expanded to a Monday through Friday night show called "Free for All" in January, 2010, hosted by DJ White Menace. Jelli shows were broadcast on KITS six nights a week.
Listeners would select songs for a radio station via the internet at jelli.com, or an app on either Android based phones or iPhones. Listeners vote on songs to determine the play lists of their online streaming stations and participating radio stations. Users could submit "NO" votes or "YES" votes for selected songs; winning songs would be played on the radio. Once the song was on the air, users could vote "Rocks" or "Sucks" for the track. If enough users voted "Sucks", the song would be pulled off the air immediately, even during a live FM broadcast. A Jelli chat room provided listeners with a place to socialize, request their favorite songs, and organize a community-controlled playlist.
User of the Week was a weekly virtual award given on Jelli. Users earned it by participating in shaping the playlist by casting votes, rocketing and bombing, and voting on the "Now Playing" track. When a user earned User of the Week honors, they were provided with a special badge for their profile page and they could request a "sigtone", or short, 5 second sound clip that is played before one of their rocketed tracks is played on the air. A sigtone could be any short bit of audio like a song or a movie clip.
T-Bone was the name of the automated announcer on Jelli. When new songs made it on the air he would announce "This song was just rocketed up by a new jelli user" or the screen name of the user who applied the rocket. From time to time he would also tell jokes or make announcements.
...
Wikipedia