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Jeff Rustia

Jeff Rustia
Nationality Canadian
Known for Fashion Week Founder & Executive Director, TV host, broadcaster, producer

Jeff Rustia is the Executive Director & Founder of TOM* Toronto Men's Fashion Week, and TW Toronto Women’s Fashion Week, two of Canada's leading fashion week initiatives committed to promoting, nurturing and supporting the country's most influential designers and the Next Generation of Emerging Talent. Rustia brings to his role, a wide breadth of knowledge and experience that spans over 25 years in fashion, production, marketing, creative direction, and television. His career dates back to the launch of the first music channel of Asia, Channel V, (formerly MTV) producing shows such as Fashion Police. In the Mid 90’s, he was the creative force behind the launch of HBO and Cinemax (Time Warner) in Asia. In Toronto, he was the Creative Director and Head of Marketing for 2 CBC owned International networks.

In the TV industry, Rustia is recognized as a leading creative executive of FRONT TV, an international broadcast design and branding agency. Under his leadership, Front TV created multicultural global design for networks like Nickelodeon (India, Asia, Europe, Africa), Discovery Channel, CPAC, APTN, HBO, CBC, and Current TV.FRONT TV is recognized as one of the first agencies in Canada to specialize in diversity.

In both the Fashion and TV industry, as a host and VJ, Rustia is known for hosting Club Fashion, a weekly national show on fashion, style icons, nightlife, and club culture on BPM:TV, Canada’s 24-hour Dance Music Video Channel. Rustia has interviewed many prominent figures in fashion, entertainment, and music from Jean Paul Gaultier, Cyndi Lauper, Deborah Cox, Dita Von Teese to Fergie (Black Eyed Peas). The style program has taken Rustia to the fashion capitals of the world, New York City, London, Paris, Rome and over 38 countries and 121 cities. Rustia also hosts several BPM:TV Specials including 50 Most Fashionable Music Videos, a 5-part TV series on the world's stylish music stars and their videos.


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