Jeff Luhnow

Jeff Luhnow
Luhnow in 2014
Born	Mexico City, Mexico
Nationality	American
Alma mater	University of Pennsylvania
Occupation	General Manager
Years active	2011–present
Organization	Houston Astros

Jeff Luhnow is the current general manager of the Houston Astros, serving in the role since December 2011. He worked for the St. Louis Cardinals in their scouting department from 2003 through 2011. Prior to working in baseball, Luhnow was a business entrepreneur.

Luhnow was born and raised in Mexico City after his father, an American advertising executive from New York, had relocated his family there. He is fluent in Spanish.

He graduated from the Webb School of California and holds dual Bachelor of Science degrees from the University of Pennsylvania in economics and engineering. He would eventually earn an MBA from the Kellogg School of Management at Northwestern University.

Prior to baseball, Luhnow worked as an engineer, management consultant, and technology entrepreneur. He worked for McKinsey and Company, a global management consulting firm, for five years. He founded and served as president and chief operating officer of Archetype Solutions, and served as general manager and vice president of marketing for Petstore.com.

Luhnow joined the front office of the St. Louis Cardinals in 2003. Cardinals owner William DeWitt, Jr. had noticed what the Oakland A's had done with their Moneyball tactics and was looking to run his team in a more analytical, data-driven manner when he first hired Luhnow as vice president in 2003. Luhnow knew DeWitt's son-in-law from working at McKinsey & Company and from there, Luhnow met DeWitt and landed the job. Luhnow's hiring initially raised eyebrows, since he had no previous experience in baseball and had not played the sport since high school. He was derided with nicknames like "the accountant" and "Harry Potter."

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