Jaynagarer Moa

Jaynagarer Moa

Jaynagarer Moa from a branded sweetshop in Kolkata
Place of origin	India
Region or state	Jaynagar, South 24 Parganas, West Bengal
Serving temperature	Room temperature
Main ingredients	Date Palm Jaggery, Kanakchur Khoi

Jaynagarer Moa is a seasonal Bengali sweetmeat delicacy prepared from Date Palm Jaggery and Kanakchur Khoi. This variety of Moa originated in Jaynagar city of South 24 Parganas district in the Indian State of West Bengal. It is now a popular sweet, being produced in Kolkata and elsewhere, sometimes with cheaper ingredients and chemical flavours. Jaynagarer Moa got a Geographical Indication tag in 2015 which will enable the product to be protected from unauthorized uses and piracy.

Jaynagarer Moa is made with "Nolen Gur" (Jaggery made from Date Palm tree extract with exquisite taste and aroma), Kanakchur Khoi (a form of popped rice made from a special variety of aromatic rice), Gawa Ghee (a type of Clarified butter made from cow’s milk), Elach (Cardamom), and Posto (Poppy Seed). Both Nolen Gur and Kanakchur Rice are winter products (available around November to January) and hence Jaynagarer Moa is available during this period only. The ordinary or common Moa is a small crispy ball made of puffed rice ("Muri" rather than "Khoi") and Jaggery. It is produced in homes all over Bengal and is also generally available in grocery shops in small plastic packets, throughout the year.

There are over 250 sweetmeat shops around Jaynagar city, which produce Jaynagarer Moa with the original ingredients. The Jaynagarer Moa manufacturers in Jaynagar city had been attempting to get Geographical Indication status for Jaynagarer Moa.

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Wikipedia