Jayendra Panchapakesan
| Jayendra Panchapakesan | |
|---|---|
 |
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| Born |
Jayendra Panchapakesan 21 March 1958 Chennai, India |
| Residence | Chennai, India |
| Occupation |
Film director Screenwriter Ad film maker Co-Founder Real Image Media Technologies Trustee: Bhoomika Trust, Mahesh Memorial Trust, Altius Foundation, Jeevan blood Bank Inventor |
| Years active | 1986–present |
Jayendra Panchapakesan (21 March 1958 – Present) started as a writer in advertising in 1978; turned ad-film maker in 1986; produced and directed over 600 ad-films for clients in India and overseas. He conceived and directed India's first concert film Margazhi Raagam in 2008. Later, he co-scripted and directed the bilingual feature film 180 (produced by Sathyam Cinemas and Aghal Films).
With Senthil Kumar, he co-founded Real Image Media Technologies and Qube Cinema. He is also accredited with the invention of QJam, a digital jukebox system.
Jayendra is also committed to social work as a trustee of Bhoomika Trust, Mahesh Memorial Trust, Altius Foundation and Jeevan Blood Bank. He is also closely associated with The Banyan, Sankara Eye Hospital (in Coimbatore, India) and Child (a home for HIV-positive children in Chennai, India). Further, he conceived True Gifts, a Bhoomika Trust gifting initiative that brings satisfaction to the gift givers and receivers while benefitting the needy.
In 1986, Jayendra teamed up with P.C. Sreeram to start JS Films. At a time when most agencies went to Mumbai to create their advertising films, it seemed like a crazy move for someone to start an ad film production house in Chennai. The urge to create and to prove that talent existed here and that there was no need for our agencies to look elsewhere was so large that it provided the courage to start the venture. Within a year, JS was handling productions from top ad agencies from Mumbai, Delhi and Ahmedabad. The tables were suddenly turned. Agencies were turning to Chennai to create their ads. The brands who turned to Chennai for their films include Rasna, Vimal, Brooke Bond, MRF, Apollo Tyres, Pepsodent, Fair and Lovely, Bajaj, Hero, LIC and Complan to mention a few. Each one of JS’ clients came back for more because it created advertising that worked. The firm believed that ads need to be created for the products to capture market share rather than awards.
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