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Jay Crew

J.Crew Group, Inc.
Private
Industry Retail
Founded 1983; 34 years ago (1983)
Headquarters 770 Broadway,
New York City, New York, U.S.
Number of locations
575 (2017)
Key people

Millard Drexler
(Chairman)

James Brett
(CEO)
Products Clothing, shoes and accessories
Revenue DecreaseUS$ $2.425 billion (FY 2016)
Increase US$ 49 million (FY 2016)
US$ 23.5 million (net loss) (FY 2016)
Total assets Decrease US$ 1.433 billion (FY 2016)
Total equity US$ 0.786 billion (deficit)(FY 2016)
Owner TPG Capital and Leonard Green & Partners
Number of employees
15,600 (2015)
Divisions J.Crew
crewcuts
The Liquor Store
The Ludlow Shop
J.Crew Factory
J.Crew Mercantile
Madewell
Website JCrew.com

Millard Drexler
(Chairman)

J.Crew Group, Inc., is an American multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, sweaters, denim, dresses, suiting, jewelry, and shoes. As of August 2016, it operates more than 450 retail stores throughout the United States. The company conducts its business through retail, factory, crewcuts, Madewell stores, catalogs and online.

In 1947, Mitchell Cinader and Saul Charles founded Popular Merchandise, Inc., a store which did business as Popular Club Plan and sold low-priced women's clothing marketed through in-home demonstrations. Throughout the mid-1980s, sales from catalog operations grew rapidly. "Growth was explosive—25 to 30 percent a year," Cinader later recollected in The New York Times. Annual sales grew from $3 million to more than $100 million over five years. In 1985, the "Clifford & Wills" brand was launched, selling women’s clothing that was more affordable than the Popular Merchandise line. In 1987, two executives left the company to start their own catalog, Tweeds.

The 1980s marked a booming sales period for catalog retail giants Lands' End, Talbots, and L. L. Bean. Popular Merchandise initiated its own catalog operation, focusing on leisurewear for upper-middle-class customers, aiming for a Ralph Lauren look at a much lower price. The first Popular Club Plan catalog was mailed to customers in January 1983 and continued under that name until 1989. Popular Club Plan catalogs often showed the same garment in more than one picture with close-up shots of the fabrics, so customers could get a sense of how the garment looked on the body and be assured of the company's claims of quality.

In 1989, Popular Merchandise, Inc. became known as J.Crew, Inc. The company attempted, but failed to sell the Popular Club Plan brand. Also in 1989, J.Crew opened its first retail store, in South Street Seaport in downtown Manhattan.


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