Japanese street fashion

There are many styles of street fashion in Japan, created from a mix of both local and foreign labels. Some of these styles are extreme and avant-garde, similar to the haute couture seen on European catwalks. The rise and fall of many of these trends has been chronicled by Shoichi Aoki since 1997 in the fashion magazine Fruits, which is a notable magazine for the promotion of street fashion in Japan.

In 2003, Japanese hip-hop, which had long been present among underground Tokyo's club scene, influenced the mainstream fashion industry. The popularity of the music was so influential that Tokyo's youth imitated their favorite hip hop stars from the way they dress with oversized clothes to tanned skin.

Though the styles have changed over the years, street fashion is still prominent in Tokyo today. Young adults can often be found wearing subculture attire in large urban fashion districts such as Harajuku (Ura-Harajuku), Aoyama, Ginza, Odaiba, Shinjuku and Shibuya.

Containing many different themes within its boundaries, Lolita has become one of the larger, more recognizable styles in Japanese street fashion and is now gaining interest worldwide. The more well-known styles within Lolita fashion are as follows:

Gyaru, which is sometimes known as ganguro, which is actually a subcategory of gyaru, is a type of Japanese street fashion that originated in the 1970s. Gyaru focuses on girly-glam style, dwelling on man-made beauty (wigs, fake lashes, fake nails etc.). Gyaru is also heavily inspired by Western fashion.

The ganguro style of Japanese street fashion became popular among Japanese girls in the early 1990s and peaked in the early 2000s. Ganguro falls into the larger subculture of gyaru fashion. Ganguro typically includes brightly coloured outfits, mini-skirts, and tie-dyed sarongs. The ganguro style consists of bleached hair, a deep tan, fake eyelashes, black and white eyeliner, bracelets, earrings, rings, necklaces and platform shoes.

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