Japan–British Exhibition

The Japan-British Exhibition of 1910 (日英博覧会, Nichi-Ei Hakuran-kai^?) took place at White City, London in Great Britain from 14 May 1910 to 29 October 1910. It was the largest international exposition that the Empire of Japan had ever participated in and was driven by a desire of Japan to develop a more favorable public image in Great Britain following the renewal of the Anglo-Japanese Alliance. It was also hoped that the display of manufactured products would lead to increased Japanese trade with Britain.

A proposal was made in 1908 for an Exhibition to be held in London to celebrate and reinforce the Anglo-Japanese Alliance on a grass-roots level. It was strongly supported by Japanese Foreign Minister Jutaro Komura, who was aware that there still was a general conception in the West of Japan as a backward and undeveloped country, despite the Boxer Rebellion and the Russo-Japanese War. The Japanese Diet voted an enormous sum to sponsor the Exhibition in 1909, despite the fact that the Treasury had been drained from the Russo-Japanese War, and the economy was on the verge of bankruptcy.

Baron Ōura Kanetake, who was then Minister of Agriculture and Commerce, was the President of the Japanese committee organizing the exhibition. His British counterpart was the Henry Fitzalan-Howard, 15th Duke of Norfolk.

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