James Frost (video director)

James Frost
Born	London, England
Nationality	United Kingdom
Occupation	Director

James Frost (born 29 June 1973 in London, England) is an English music video and commercial director.

James Frost began his career in 1997 as part of the British directing duo James & Alex [Smith]. The pair produced work together starting at the Artists Company, and later at Ridley Scott Associates (RSA Films). The pair stopped working together in 2001 with Turin Brakes "72" being the last video they created together.

In 2002, Frost directed then up and coming songstress Norah Jones in the California desert for the song "Come Away With Me"; Frost and Jones collaborated on two more videos from each of her subsequent releases.

In 2004, Frost started Blip Boutique. Successful collaborations have since been created under the Blip Boutique banner including work with The White Stripes, Elvis Costello, OK Go, Phish and Robyn and a video for Interpol using data visualization in collaboration with data visualizer and artist Aaron Koblin along with Frost's creative partner at Blip Boutique Mary Fagot. Blip Boutique has since moved more into the world of Interactive digital media and social network applications.

His 2008 "House of Cards" video for Radiohead, with technological assistance by Aaron Koblin, premiered on Google. No actual camera footage is used in the video; instead, it used LIDAR technology similar to that used in Google Maps. The video was made with assistance by students of the G-Star School Of The Arts, and was nominated at the 51st Grammy Awards for Best Short Form Music Video in 2009.

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