Jake Udell
| Jake Udell | |
|---|---|
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| Background information | |
| Birth name | Jake Udell |
| Origin | Northbrook, Illinois |
| Genres | Pop, R&B, dance, alternative rock, indie |
| Occupation(s) | Music manager, entrepreneur, founder/owner/CEO of TH3RD BRAIN |
| Years active | 2012–present |
| Labels | TH3RD BRAIN |
| Associated acts | Krewella, Gallant, ZHU |
| Website | www.th3rdbrain.com |
Jake Udell (born February 21, 1989) is an American music manager, entrepreneur, and founder of TH3RD BRAIN, a talent management company. At the EDMbiz conference in Las Vegas in June 2014, Udell moderated the #TwentySomething panel, which featured panelists in the industry under the age of 30. After viewing the panel, music industry analyst Bob Lefsetz included an excerpt about Udell in his newsletter, "Jake is a new Shep Gordon, maybe a new Irving or Geffen."Forbes featured Udell in its 2016 list of 30 under 30 in the Music category.
At the age of 13, Udell began selling autographed sports memorabilia, most of which he attained by encountering athletes in-person, on eBay. Initially operating out of Chicago, by the time he was 16 Udell had hired a team of people in different cities which allowed him to cover most of the major sporting events in the United States. By the time he was 16, he was working with the agents of Muhammad Ali, Magic Johnson, and Evil Knievel to get them to sign hundreds of items for his company.
Udell attended Indiana University and briefly pursued a career as a performer before getting involved in music management and promotion. In 2011, Udell graduated from the Indiana University Kelley School of Business with a degree in entrepreneurship. After graduating, he worked for Campus Candy for one year as the company's chief marketing officer.
In early 2012 Udell founded TH3RD BRAIN, a talent management firm, claiming his motivation for becoming a manager was that Krewella was the first act he believed in more than his own performing career. Udell had attended Glenbrook North High School in Chicago with Krewella. He vacated his CMO role at Campus Candy and assumed management responsibilities. TH3RD BRAIN has helped launch the careers of the platinum-selling electronic music group Krewella, Grammy-nominated musician ZHU, and Spotify Spotlight Artist Gallant.Billboard noted Udell’s social media strategy for Krewella and chronicled their meteoric rise in 2013, focusing on TH3RD BRAIN’s work with blogs, narrative building, and free downloads. Udell's recording artist roster also includes Pegboard Nerds, Stephen, and others.
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