Jack Morton Worldwide
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| Subsidiary | |
| Industry | Branding agency |
| Founded | 1939 |
| Founder | Jack Morton |
| Headquarters |
142 Berkeley Street Boston, Massachusetts, United States |
| Products | Branding & identity Consumer insights Design Digital Marketing Customer events/conferences Tradeshows/exhibits New market introductions Experiential/consumer engagements |
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Number of employees
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600 |
| Parent | Interpublic Group of Companies |
| Website | www |
Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of the Interpublic Group of Companies, Inc. (IPG) (: IPG). The company’s current chairman and CEO is Josh McCall.
Conference & Incentive Travel Magazine ranked Jack Morton Worldwide as the number one agency based upon 2015 event-based turnover. In 2016, Event Magazine named them the top brand experience agency.
Jack Morton Worldwide, as it is known today, was named after its founder, Irvin Leonidas "Jack" Morton who was born in 1910 on a tobacco and cotton farm in Newport, North Carolina. Morton eventually earned his high school diploma at the age of 22 and moved to Washington D.C. and enrolled in The George Washington University while supported himself by working at Western Electric dispatching sound engineers to movie theaters.
While attending George Washington, Morton joined a fraternity, became a member of the interfraternity council, and soon began booking bands for fraternity dances. The bands then asked Morton to represent them in other venues in Washington. Morton printed up business cards for Jack Morton Orchestras, using the fraternity house payphone and his Western Electric office for messages.
After a short stint as a refrigerator salesman, Morton started booking bands to fraternities and sororities in Washington under the name of Jack Morton Enterprises (later changed to Jack Morton Productions). He later began booking orchestras in hotels, resorts, and night clubs in the Washington area.
After World War II the business expanded beyond the Washington area with the opening of additional offices in New York and Chicago. Large corporations were now looking to redesign their conventions to attract and entertain customers and employees, not just to do business. The new hotels now had banquet and meeting facilities with sound systems that were ideally suited to host the conventions that trade and professional associations. During this time the modern business convention was emerging and large corporations began to see conventions as a good place to do business. American businesses would expand the scope and scale of the events they organized for their customers and employees with world class entertainment from radio and Hollywood. Jack Morton Productions produced events and trade shows for corporations like Johnson & Johnson, General Motors and industry associations like American Trucking Association using entertainers such as Lawrence Welk, Bob Hope, George Burns, Jack Benny, and Red Skelton.
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Wikipedia