JW Anderson
| Private (LVMH minority stake) | |
| Industry | Retail |
| Founded | 2008 |
| Founder | Jonathan Anderson |
| Headquarters | London, United Kingdom |
|
Key people
|
Jonathan Anderson (creative director) |
| Products | Luxury goods |
| Website | j-w-anderson.com |
JW Anderson is a British fashion label, founded by Jonathan Anderson. Anderson lived in Northern Ireland during his youth before establishing JW Anderson in 2008 and subsequently launched his fashion house in London. The brand initially focused on menswear, before moving into womenswear in 2010. From 2012 onwards, the brand and its designer have collaborated with a number of retail fashion brands, most notably Topshop and Versace with LVMH acquiring a minority stake in the brand in 2013.
JW Anderson has won numerous fashion awards since its creation. Most notably it won both mens and womens brand of the year at the British Fashion Awards in 2015. It became the first brand to ever pick up both awards in the same year.
Anderson graduated from the London College of Fashion, before initially pursuing a career in acting. While working at the Studio Theatre in Washington D.C., he became interested in costume design and went on to study a degree in menswear design, graduating in 2005. He worked as visual merchandiser at Prada, working alongside the well-known designer, Manuela Pavesi. Anderson honed his skills before moving to London to establish his eponymous label in 2008.
The JW Anderson range began by focusing on menswear and launched its menswear line in 2008. It later introduced a womenswear line for autumn 2010. During the same year, JW Anderson received sponsorship from the British Fashion Council committee, presenting their first catwalk collection at London Fashion Week. JW Anderson secured the second sponsorship from the British Fashion Council in 2011, before winning the ‘Emerging Talent Award' in 2012.
JW Anderson became a household fashion name in Britain, after Jonathan Anderson collaborated with Topshop in 2012 creating a limited edition collection of clothing and accessories.Vogue ran a feature on the brand's spring/summer collection that same year, featuring sought-after paisley-print daywear pyjamas, which sold out shortly after launch. During London Fashion Week in 2012, JW Anderson announced they were to host their first menswear-dedicated fashion week show.
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