It (1927 film)
| "It" | |
|---|---|
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| Directed by |
Clarence G. Badger Josef von Sternberg (uncredited) |
| Produced by |
Adolph Zukor Jesse L. Lasky B. P. Schulberg |
| Written by |
Elinor Glyn (story and adaptation) George Marion, Jr. (titles) |
| Screenplay by |
Hope Loring Louis D. Lighton |
| Based on |
"It" by Elinor Glyn |
| Starring |
Clara Bow Antonio Moreno William Austin |
| Cinematography | H. Kinley Martin |
| Edited by | E. Lloyd Sheldon |
| Distributed by | Paramount Pictures |
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Release date
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Running time
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72 min. |
| Country | United States |
| Language |
Silent English intertitles |
"It" is a 1927 silent romantic comedy film that tells the story of a shop girl who sets her sights on the handsome and wealthy boss of the department store where she works. It is based on a novella by Elinor Glyn that was originally serialized in Cosmopolitan magazine.
This film turned actress Clara Bow into a major star, and led people to label her the It girl.
The film had its world premiere in Los Angeles on January 14, 1927, followed by a New York showing on February 5, 1927. "It" was released to the general public on February 19, 1927.
The picture was considered lost for many years, but a nitrate-copy was found in Prague in the 1960s. In 2001, "It" was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant".
Spunky shopgirl Betty Lou Spence (Clara Bow) has a crush on her handsome employer, Cyrus Waltham, Jr. (Antonio Moreno), the new manager of and heir to the "world's largest store". However, they belong to different social classes, and he is already romantically linked to blond socialite Adela Van Norman (Jacqueline Gadsden). Cyrus's silly friend Monty (William Austin) notices Betty, though, and she uses him to get closer to Cyrus.
When she finally gets Cyrus's attention, she convinces him to take her on a date at Coney Island, where he is introduced to the proletarian pleasures of roller coasters and hot dogs, and has a wonderful time. At the end of the evening, he tries to kiss her. Betty Lou slaps his face, and hurries out of his car and into her flat, but then peeks out her window at him as he is leaving.
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