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Israeli Educational Television

Israeli Educational Television
הטלוויזיה החינוכית הישראלית
Type Terrestrial television
Country Israel
Availability National
Slogan "Small and Smart Television"(2009), "It's time for discovery" (2013-current)
Owner Israeli Ministry of Education
Launch date
1966
Former names
The Instructional Television Trust
The Center for Instructional Television
Official website
www.23tv.co.il

The Israeli Educational Television (also known as IETV, Hebrew: הטלוויזיה החינוכית הישראלית‎‎, HaŦelevizia HaKhinuchít HaIsraelit) is a state-owned public terrestrial television network which used to concentrate on producing and broadcasting programs for schoolchildren. The first Israeli children's show, featuring Kishkashta, aired on Channel 1 in the 1970s and 1980s. However, since the 1980s IETV began to produce TV magazines and programs aimed at adults and senior citizens.

IETV was established in 1965 as a joint project of the Israeli Ministry of Education and the Rothschild Fund. It was the first television station in Israel, and its first broadcast, launched in March 1966, was the first television transmission in Israel. In those days the Israeli government was reluctant to introduce television transmissions claiming it would lead to cultural decadence. However limited broadcasts as an instructional tool were approved.

The first transmission was launched on March 24, 1966. Levi Eshkol, the Israeli prime minister, pressed a symbolic button to mark the beginning of the transmission. Lord Jacob Rothschild delivered a speech on behalf of the Rothschild Fund. The then-called Instructional Television Trust opened its regular transmission with televised broadcasts of Mathematics, Biology and English classes. 60 TV sets were distributed to 32 schools to receive the first broadcasts and comment on their quality. From the early-1970s and until the early-1990s it was known as the "Instructional Television Centre".

Within its first year of existence the IETV expanded its infrastructure, and began to broadcast nationwide. In May 1968 it began to share its channel with the newly established IBA's general public channel. The two organizations would share a single channel for many years to come, the only Israeli TV channel until the late-1980s, when the experimental transmissions of the Israeli Channel 2 started.

IETV programmes are currently broadcast on terrestrial Channel 23, which is also relayed in HOT cable TV and Yes satellite systems, 24 hours a day (midnight - 5am are re-runs). The station also shares airtime on both Channel 1 and 2 terrestrial outlets.


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