Ishq Gumshuda

Ishq Gumshuda (Urdu: عشق گمشدہ‎) (meaning Lost love) is a Urdu language Pakistani telenovela which was first broadcast in Pakistan in 2010 by Hum TV, premiering on 25 June 2010. Directed by Haissam Hussain and written by Noor-ul-Hada Shah, Ishq Gumshuda, which ended its run after telecasting 17 episodes, has been produced by Momina Duraid. It was also broadcast in India by Zindagi premiering on 5 September 2014. It ended its run in India on 21 September 2014 and was re-aired by Zindagi later, beginning on 18 October 2014 and ending on 6 November 2014.

Ali (Humayun Saeed) and Alizeh (Sarwat Gilani) are very close friends and have a common friend named Neha (Aamina Sheikh). One day Ali's mother (Shamim Hilaly) suggests Ali that he should get married to Alizeh to which he happily agrees. Ali shares this with Neha but doesn't reveal it to her whom his mother has suggested him to marry. When Alizeh gets to know this she gets annoyed and angry. And thus, the next day Neha comes to her and informs her that it is she herself whom Ali is going to marry, hearing which Alizeh gets disturbed and starts avoiding Ali or the next few days. When confronted by Ali at office one day, she shouts on him and asks him that how marriage can come between their friendship.

Finding no ray of hope, Ali goes to Neha and asks her to marry him. And when Alizeh gets to know this she becomes ecstatic and actively participates in the preparations of the wedding. Finally Neha also confesses to Ali that she had always loved him and agrees to marry him. Ali unwillingly marries her and even on the wedding night he confronts Alizeh and asks her to marry him, but she refuses once again.

...
Wikipedia