Ironmind
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| Privately held corporation | |
| Industry | Iron sports |
| Founded | 1988 |
| Headquarters | Nevada City, California |
| Products | Weight training equipment and accessories, hand grippers, books, apparel |
| Website | http://www.ironmind.com/ |
IronMind Enterprises, Inc. is an American niche market business based in Nevada City, California, that specializes in “tools of the trade for serious strength athletes.” Though many of its products include strength-training equipment and accessories, IronMind also publishes books, DVDs and the quarterly magazine MILO: A Journal For Serious Strength Athletes.
IronMind sponsors competitions in weightlifting, arm wrestling, grip strength and strongman at events such as the Arnold Sports Festival, the GNC Grip Gauntlet, and North American Strongman.
IronMind was founded in 1988 by Randall J. Strossen, a Stanford psychology Ph.D. with a longstanding interest in weightlifting and related strength sports. That year also marked the beginning of Strossen’s 12-year stint writing a monthly column for Iron Man magazine about the psychology of bodybuilding and weightlifting.
IronMind’s slogan, “Stronger Minds, Stronger Bodies,” reflects the company’s roots in sports psychology. It is also the subtitle of Strossen’s second book, a partial collection of his columns for Iron Man, published by IronMind in 1994.
Some of IronMind’s notable products include the Captains of Crush Grippers, the Rolling Thunder, the Vulcan Racks system, and the book Super Squats: How to Gain 30 Pounds of Muscle in 6 Weeks.
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Wikipedia