Inventive Leisure

Inventive Leisure

Revolution, Soho
Industry	Hospitality industry
Founder	Roy Ellis, Neil Macleod
Number of employees	1,800
Parent	Alchemy Partners

Inventive Leisure is a city centre bar chain with headquarters in Ashton-under-Lyne, Greater Manchester, England. The bars trade under the names Revolution or Revolucion de Cuba.

It was founded by Roy Ellis and Neil Macleod, who had met in London in the 1980s. They opened their first bar in Ashton-under-Lyne in 1991, with nightclubs and a music venue following soon after. In 1996 they moved away from the previously unbranded bars and clubs to start the Revolution chain, with vodka being featured as the principal product. In 2000, the company floated on the Alternative Investment Market, by this point having 21 bars. It was bought out in 2006 by Alchemy Partners amid competition from Regent Inns and Ultimate Leisure. The deal valued the company at £42.5m. The company was ranked 25th in the 2013 The Sunday Times 100 Best Companies to Work For list, and employs about 1,800 people. Its turnover in the year ending June 2008 was expected to be £71m with profits of £11m. In 2013, Mark McQuater became CEO of Inventive Leisure

Revolution is the original brand of Inventive Leisure. The unique selling point is the focus on Vodka.

Revolucion de Cuba was created in 2011. The focus is on Rum and Cuba.