Interbike

The Interbike International Bicycle Expo is the largest bicycle industry trade show in North America and is held annually in Las Vegas, Nevada. Exhibitors consist of companies interested in selling their products and services to bicycle retailers, wholesale distributors and manufacturers. Because of the many new cycling products and technologies that are launched each year to much fanfare at Interbike, the show is also an important media event for the bicycle industry.

Interbike was founded by Steve Ready and Herb Wettenkamp and was first held in Las Vegas in 1982. It has since been held in various years in Reno, Anaheim and Philadelphia. Outgrowing the other locations, Interbike moved to Las Vegas in the mid-1990s. Since its founding, Interbike was sold to Miller-Freeman which was then purchased by its current owner, VNU, which was renamed The Nielsen Company in January 2007. Interbike is produced by the Nielsen Expositions division of the company and has its office in San Juan Capistrano, California. This office of Nielsen Expositions also produces the OutDoor Retailer and Health+Fitness Business Expo trade shows.

When it was created, Interbike's timing was unique among the multiple industry trade shows in existence at the time. Early fall, as opposed to the typical late winter/early spring, allowed manufacturers to better forecast and plan for shipping in time for the next spring's seasonal retail business.

Interbike is currently a five-day event with the first two days being the Interbike OutDoor Demo at Bootleg Canyon Mountain Bike Park in Boulder City, Nevada. The OutDoor Demo is unique among the industry's trade shows in that it provides an opportunity for retailers and members of the media to ride and demo the products that they will be seeing and talking about on the show floor. Due to the success of the OutDoor Demo concept, Interbike launched OutDoor Demo East in Providence, Rhode Island in October 2008 to better serve the needs of the northeastern United States bicycle market.

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