Informative

Information is that which informs. In other words, it is the answer to a question of some kind. It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts. As it regards data, the information's existence is not necessarily coupled to an observer (it exists beyond an event horizon, for example), while in the case of knowledge, the information requires a cognitive observer.

At its most fundamental level, information is any propagation of cause and effect within a system. Information is conveyed either as the content of a message or through direct or indirect observation of anything.That which is perceived can be construed as a message in its own right, and in that sense, information is always conveyed as the content of a message.

Information can be encoded into various forms for transmission and interpretation (for example, information may be encoded into a sequence of signs, or transmitted via a sequence of signals). It can also be encrypted for safe storage and communication.

Information reduces uncertainty. The uncertainty of an event is measured by its probability of occurrence and is inversely proportional to that. The more uncertain an event, the more information is required to resolve uncertainty of that event. The bit is a typical unit of information, but other units such as the nat may be used. For example, the information encoded in one "fair" coin flip is log₂(2/1) = 1 bit, and in two fair coin flips is log₂(4/1) = 2 bits.

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